We work primarily with local businesses in services industries where we've developed a robust content strategy and playbook that makes it less painful to create great content. See which industries we target.
We write the content, you keep your company's design and brand identity on every page. If you're like most businesses you have a book of testimonials, we write blogs and articles which act as an ever evolving, search engine optimized list of testimonials. But it doesn't stop there, our writers produce content people search for and care to read to help your company stand out.
You have a reputation online whether you're actively managing it or not. One of the ways to bolster your reputation is to become a trusted resource in the community. You can begin this process by writing and syndicating content people actually want to read. Through our Locable.com network we can syndicate compelling content, building branding, awareness, and reputation.
Content is what tells search engines like Google and Bing what you do so they rank your website. More importantly, content is what tells your story to customers and it's a tricky thing to do well. Read more about why content is king.
Ever add a flyer to a community bulletin board or tape one to another merchant's window? Ever leave a business card at a coffee shop or cafe? Locable Business Groups mirror these real-world cross marketing opportunities but because it's online, searchable by Google and Bing, and exclusive it's even more powerful.
Search Engine Optimization (SEO) is a lot of things, there are a lot of things that it's not. We make SEO friendly by educating business owners by removing the mysteries and delivering content that people, and search engines, want to read. After all, you don't just want to get people to your site you want them to take action once they're there.
We didn't invent analytics but we do show you how to use them to get the most out of your website and your business. When you combine an array of articles with many local visitors you get insights into new products, services, and pricing structures which all help you become more profitable and while making your customers happier.
You might be thinking to yourself, "haven't they already talked about the Locable Business Group?" Yes, we have but it's that important. Customer Sharing is so powerful that it impacts SEO and your reputation. What does it say about you when other businesses refer you to their customers? A lot!
Whether you're looking to create a Facebook page, a Twitter account, a Google Places listing we can help. We cut through the hype to explain how YOUR business should use social media and manage your persona. In markets with a Locable.com Affiliate you also get a Premium Directory Listing free which we manage on your behalf to maximize the value.
We can configure automated alerts to tell you any time your business, a competitor or a specific keyword that is relevant to your business is mentioned online.
Just creating an online store is often so time consuming and expensive that thinking about how to best sell your products or services falls through the cracks. We configure your store so that it's easy to use and work with you to create the most compelling shopping experience.
Need to track inventory and shipping? Want to accept credit cards, Paypal or echeck. Have a digital product (virtual good) you'd like your buyers to be able to download automatically after paying? Done.
It's said that selling to an existing customer can be 10x's easier than finding a new one. We can help you do this within your online store and via e-mail marketing, don't want/need an online store? No problem, effective e-marketing has a profound effect on your bottom line.
Buyers are 'shopping' the minute they visit your site, actually before, so don't wait until they reach your online store to start selling. Integrating the content with the products or services you offer leads to higher conversion rates and when we write content/blogs for you we add product references and links automatically.
We've seen small business owners intimidated by service providers far too often. Whether it's mystical SEO techniques or overcharging for services that have long sense come down in price small business owners don't have the time or energy to become experts on everything. We teach business owners SEO basics, how we serve them, and even how to do it yourself. We believe adding value is about adding value not masking it.
Sure digital opportunities change every day but do you know how to find the best way to connect your digital efforts with what your direct mail? Do you want to find the best prices on printing, mailing, lists and then uncover new ways to use them? We can help.
Whether you're looking to connect with other small business owners locally or you want to connect with other businesses in your industry around the country we can help. Building local networks within our national network give us tremendous ability to bring people together and learn from each other.
Do you have an e-mail address with your company's URL? Do you have access to email anytime, anywhere or want a better way to find emails in your inbox? Do you use the best tool to track expenses, bid projects, or track time? If you answered 'No' to any of these we can help. There are great new tools, many are free, that come online everyday and we can point you to the ones that are best for you.