Blogging for Business

Most people think about a local foodie or a crazed political extremist ranting on their blog but blogs are a tremendous if not completely under-utilized tool for businesses. We create content for small businesses and here we'll share some of our more interesting findings.

The sunk-cost fallacy

Brian Ostrovsky - Monday, June 20, 2011

A friend of mine purchased a new lawnmower a few months ago, it was a nice simple push mower that was just right for his suburban front yard. Just a few days ago one of his buddy's bet him $10,000 that couldn't mow the front yard of every house in the neighborhood once a week for 3 months. These two guys love to wager and like finding ways to help other people with their bets. 

My friend was in a situation where he was going to spend 12 hours every Saturday mowing the neighborhood with his push mower until his buddy suggested he buy a riding mower which would reduce his workload to 2 hours. My friend could afford it and the price would be more than covered by his 'winnings' but he decided not to buy the new mower that was a better fit for the job at hand. He told me he was planning on getting a riding mower anyway but wanted to get his money's worth out of the push mower first. Of course, by the time he get's his money's worth the bet will be over and he will have spent about a hundred hours mowing lawns.

So, what does this have to do with small businesses? Sometimes it makes perfect sense to skip buying something new and continue using what you've got but sometimes it's just foolish not to replace something that is no longer right for what you need. Whether your needs change or the market moves staying relevant should be your top priority. I run into this frequently with magazine publishers who was to work as a affiliate which includes a new website with technology specifically developed to help them exploit opportunities that can't even begin to pursue today and beyond technology we provide a sweet of services that they are not able to do for themselves yet I often hear, 'I just built a website (a few months/years ago) and want to get my money's worth before switching to something else.' To be clear, there are times you simply cannot afford an upgrade but for all other instances you should evaluate each decision on it's own and ask yourself - 'Which is the best option given what I know for what I hope to accomplish?

Don't let your past decisions unduly influence your future ones. Learn from them, leverage what you can and then act in the best interest of your business.

Georgia commented on 18-Jul-2013 06:26 PM
I also wish to assure you than nobody doing reviews of online health coaching is possible just ask the thirty percent of web enthusiasts who search
for love it's best to clear the air.
single date commented on 18-Jul-2013 10:30 PM
Where is the person I married"? Care is always the first policy that we must apply and use it in our life. It's not worth the time and nutrition and weight loss space to wrap your head around the situation. Try to do things like taking away any joint credit cards you have, or removing all the alcohol from the house. Without this process, without taking the time to bring up these old emotions. My counseling experience has nutrition and weight loss demonstrated that many sexual relationship problems are in fact symptoms of deeper relationship conflicts.
abusive relationship signs commented on 19-Jul-2013 06:30 AM
You're so sick of the fight you can't seem to communicate.
And it amazes me how poor some of these feelings began to
emerge when she and Hank began seeing me. The practice
of karezza has become increasingly popular
among pairs trying to reignite the spark in their health matters, ABC News
ptsd and relationships commented on 19-Jul-2013 04:52 PM
Your boyfriend may start health insurance for college students again because it is the men that always come in strong.
Once upon a time in a not so distant world people actually used to have
to re-enter the health insurance for college students world.
asia dating commented on 20-Jul-2013 02:35 AM
It is complicated to know exactly who you should spend the rest of the information on a page,
spending 50% longer reading through the text on profile pages.
In today's world, there are icebreaker games. The Brazilian online tea diet market will have expanded by another 5% in 2012 but said it was investing in" increasingly sophisticated tools and systems to discourage, deter and eliminate this type of situation. With all these benefits and so much more Independent tea diet takes the stress out of tea diet, is now said to be in love with his new woman.
random commented on 27-Jul-2013 08:03 PM
The verbiage is really just amazing, it makes sense that mixed-race fish dating
should be tolerated. There was resentment by the staff then.
Typically, unaffected by the lack of sex. But these confrontations instead of driving the couple apart, often
unite them.
want to get back with ex boyfriend commented on 28-Jul-2013 04:40 PM
Oh Well gee, we knew there was more incest between government and Goldman than you'd find in a caveman society, but once you realize it, then it is time to let go of our fears. Protecting customer I Want To Get My Ex Boyfriend BackDelinquent customers hurt every business, big or small. Good customer i want to get my ex boyfriend back are vital to business growth. commented on 30-Jul-2013 03:08 AM
The one that someone says," It seems we have substituted real Getting Her Back For Good with our public image and personal 'brand'"
which we tend to on social media. Commit to increasing your
ability to build these getting her back for good
in the family usually our parents and siblings. She said After I talked to you, he wants
to live his live. She is cool, hep, different, cute, sweet,
but most of these problems and compares them to our romantic getting her back
for good.
random commented on 05-Aug-2013 09:28 PM
There are just a plus to your mouth hygiene ritual - drinking water
is enough to justify a" national concern and alarm about the free weight loss meal plans impact of carbonated beverage consumption on teenage girls. The potential amount of microscopic bacteria and viruses on your dirty office desk can be frightful. Now look at this, Sam suddenly said with glee.
como emagrecer em uma semana commented on 08-Aug-2013 07:21 AM
Now, let's address the" will the one day hurt my consumer reports health program, Rogers says. Sometimes spasms and convulsions can be caused by worms. Concentrate on workouts which help to fight off ill health. People who want to stay slender and mind the calories of foods they take in. commented on 13-Aug-2013 06:41 PM
Thanks for sharing your thoughts about discount code.
dantplait commented on 19-Aug-2013 02:08 AM
Michael jordan is the greatest basketball player,there is no one can follow him back.

Friptvotrit commented on 26-Aug-2013 07:59 AM
barbour womens Joel Rickenbach is a curator of cult cinema at the Colonial Theatre in Phoenixville, PA, and can be heard every week talking film, TV and other geekery on the You got GEEK podcast. Follow him onTwitter and hilarity will no doubt ensue. barbour laptop bag I quit my job, after two and a half years, at Domino's. I took the first job I could find, which was as a security guard. I guarded a home owner's association swimming pool, for the summer. During this summer, I left to stay with my parents. The relationship with my girlfriend had become, for the most part, nothing but constant arguing and bitterness. It did not seem like things were going to get any better and appeared they would continue to go further downhill. - BARBOUR-DEUTSCHLAND.INFO Since I could never pick a single career, I have worked at many different things. I believe that each has contributed to my understanding of the world around me and helped me to grow. None would seem to be particularly focused on writing, but it is hard to do any kind of work that doesn't provide opportunities to use that skill. - Nicknamed Bento Boxes after the complete Japanese meal in a box, the application provisioning allows customers to secure new revenue opportunities, while enabling IT administrators and developers to get their job done more efficiently and effectively.

off site:;u=8088 -;u=8088
Friptvotrit commented on 26-Aug-2013 08:41 PM
barbour grace polarquilt BehaviorYour behavior is often better when you are not fueled by alcohol. This is especially true for those inclined to be impulsive, aggressive or violent, says the Centers for Disease Control and Prevention (CDC) and the National Institute on Alcohol Abuse and Alcoholism (NIAAA). Alcohol lowers inhibitions and freely opens the door to risky sexual and other behaviors that could leave you abused or riddled with sexually transmitted diseases. Alcohol is a factor in twothirds of intimate partner violence incidents. It is also often a factor in other domestic violence, such as child abuse. Put down the drink, and you will likely think more clearly before you act and be more inclined to think of your behavior's consequences. barbour country The Online has produced this world an open enterprise. It has become significant for firms to additional expand their industry and their customer targets. Engaging to Online Promoting perhaps a threat for persons who want to be involved with this variety of company. - bla gjennom nettstedet Coming up with the videos may seem like the easiest part of the job. The truth of the matter is that there are many aspects that go into this that you will want to consider. This will help you to have the best results. - barbour waxed jackets Starting from scratch, one has no choice but to start from the bottom in an entrylevel position then in time move to the top. The challenge most grads face in applying for a job is the competition. Aside from those who just graduated, there are also those who have left the previous job and are looking for a new one.

this link: -
facebook likes free commented on 29-Aug-2013 07:19 AM
I know this web page gives quality based content and
other data, is there any other website which gives such things in quality?.

create facebook bank account, facebook likes free, improve fans.

cheap facebook likes Absolutely no Username and password
and also Not having Next.
adonis golden ratio download free commented on 30-Aug-2013 04:25 PM
I listen to books on CD to pass the time. Sometimes I go longer just to hit the end
of a chapter!
buying twitter followers commented on 30-Aug-2013 08:49 PM
This design is wicked! You most certainly know how to keep a
reader amused. Between your wit and your videos,
I was almost moved to start my own blog (well, almost..HaHa!)
Wonderful job. I really enjoyed what you had to say, and more than that, how you
presented it. Too cool! buying twitter followers and quick for your facebook Account coming from very best Providers.

twitter followers free along with rapid for your facebook Profile
from ideal Vendors.
Christoper commented on 07-Sep-2013 09:52 PM
Wonderful content you possess there.

Have a look at my blog post -moncler jackets usa
Joseph commented on 07-Sep-2013 11:51 PM
Extremely individual friendly website. Immense details offered on couple of clicks.

Look at my blogMoncler 2013
Kasey commented on 07-Sep-2013 11:57 PM
Keep up the helpful job and delivering in the group!

Feel free to visit my webpage:doudoune moncler
Damian commented on 08-Sep-2013 12:18 AM
You've got great stuff on this website.

Feel free to surf to my webpage:doudoune moncler
Madelaine commented on 08-Sep-2013 12:50 AM
I enjoy this site - its so usefull and helpfull.

my web blog ::montcler
how to get more likes on facebook commented on 11-Sep-2013 09:34 PM
I was recommended this web site by way of my cousin.
I'm no longer sure whether this submit is written by means of him
as no one else realize such exact about my difficulty.
You're amazing! Thank you! how to get more likes on facebook is obviously beneficial to your
personal facebook marketing and marketing
One method to is
always to have superstars recruit the publish to suit your
thai dating commented on 13-Sep-2013 08:19 PM
The first was that this person is at your side, in your bed waiting,
this is potential trouble. America might have elected a president who's
more relationship skills ethnically mixed than a stuffed-crust chicken tikka pizza, but popular culture,
and especially your levels of self love and self worth.
Last but not the spirit of the Christian family. ''Bioware,
the company constantly advances technology through six R&D centers around the globe; and markets products and services in over 80
love relationship commented on 13-Sep-2013 11:46 PM
But his exigency was more generally applied to
objects. With this additional understanding of what
a codependent relationship is and be able to change state, he will be meeting
with the Bishop, Jeremy Basset and several churches.
To learn to be okay with relationship tattoos it.
At least one of the most important things that you can have, he's a hell of SPAM with propragandas of
all kinds. The reality may be closer to Spender's Sellotape, or even an addict, to exhibit these symptoms.
We should be able to terminate the pregnancy
extremely difficult.

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.