Blogging for Business

Most people think about a local foodie or a crazed political extremist ranting on their blog but blogs are a tremendous if not completely under-utilized tool for businesses. We create content for small businesses and here we'll share some of our more interesting findings.

Blogging for Business

Brian Ostrovsky - Tuesday, June 07, 2011

Writing a blog is a powerful marketing tool


If you're a small business owner you may be thinking, 'how can a blog benefit me?' You probably haven't seen much benefit from even having a website beyond providing a place for customers to find your phone number, business address or hours of operation.

If this sounds familar it's likely because you're viewing your website as a necessary evil and not a part of your marketing and sales toolkit. A blog, if done right, is the vibrant, active, and living piece of your website. A persistent voice that welcomes your site's visitors and helps them better understand who you are, why you're unique, and why they need to buy/call/schedule with you.

If your site is already well written and clearly articulates your businesses value proposition and helps your visitors easily move from their first exposure to your site through to a 'purchase' decision then, well-done! You're already far ahead of most small businesses and starting a blog is one of the few remaining things to maximize your web presence. On the otherhand, if your site is a smattering of text with some images and lots of moving or flashing graphics that don't convey why your business is unique with each action then you probably need to start by tightening up your website as you think about enhancing it with a blog - after all, if people can't figure out what you're about and how to get around your site they won't bother looking at your blog to learn more about you.

With the right steps, and there shouldn't be too many, your site can appropriately reflect your business and start working for you. Then you'll be free to consider extending your presence with a blog.

3 Keys to your business blog

  1. Develop a content strategy
  2. Plan your writing cycle
  3. Actually write the content

It's really that simple. A Content Strategy lays out what the blog will be about and why you're bothering - hint, it should include a major consideration of why people who come to your site would care to read it. Planning your writing cycle sets internal and external expectations around the frequency of new content appearing - say, twice per month to start. The write! After all, with 1 & 2 it's just time isn't it? Well, if you're like most small business owners then time isn't something you have too much of. Locable.biz has been created explicitly to serve small businesses who don't have the time, energy, or expertise to develop a content strategy (for their website or their blog), plan and manage the writing cycle or write the content.

If you'd like your website to be an asset that drives leads, advances customers through the purchase funnel and even stands as a tool you can use in your offline sales efforts then please contact us today to learn how we can work for you.

Comments
Zapatillas Nike Air Max 1 Hyperfuse Mujer commented on 05-Mar-2013 04:03 AM
excellent issues altogether, you just won a new reader.

What could you suggest about your publish
that you made some days in the past? Any positive?
christian louboutin wedges commented on 08-Mar-2013 01:57 AM
Very nice post. I just stumbled upon your weblog and wanted to say that I have truly enjoyed surfing around your blog posts.
After all I'll be subscribing to your rss feed and I hope you write again soon!
michael kors mens watches commented on 12-Mar-2013 12:34 PM
Stunning story there. What happened after? Thanks!
christian louboutin discount commented on 13-Mar-2013 03:16 PM
I think the admin of this site is really working hard
for his website, because here every data is quality based material.
tv shows commented on 14-Mar-2013 02:15 AM
I relish, lead to I found exactly what I was taking a look for.
You've ended my four day long hunt! God Bless you man. Have a nice day. Bye
michael kors bag commented on 15-Mar-2013 11:50 AM
It's amazing to go to see this website and reading the views of all colleagues on the topic of this paragraph, while I am also zealous of getting know-how.
Howtogetridofacnetips.Info commented on 17-Mar-2013 02:46 PM
Thanks for sharing your thoughts about how to get rid of black spots on nose.

Regards
vip loan shop commented on 28-Mar-2013 07:44 PM
California tried direct democracy and it almost put them under.
Radio feed so I cannot tell you if he ran it out.
The nose of one of the RCAF’s Comets is on display at the National AViation Museum in Ottawa.
You need to install the following packages. 2nd point – That
was gratuitous.

vip loan shop
AIR JORDAN commented on 29-Mar-2013 02:59 AM
Great beat ! I wish to apprentice while you amend your website, how could i subscribe for a
blog site? The account aided me a applicable deal.
I had been a little bit acquainted of this your broadcast provided vivid transparent concept
ray ban outlet commented on 14-Apr-2013 05:03 AM
I'm truly enjoying the design and layout of your site. It's a very easy on the eyes which makes it much more pleasant
for me to come here and visit more often. Did you hire out a designer to create your theme?
Great work!
ルイヴィトン 財布 commented on 14-Apr-2013 05:12 AM
予定 に 単純な ようだ、ルイヴィトン 財布 合併症のない に 補数。 一方、デザイン 調整、完全 テーマ 滞在。 ルイヴィトン ブートがあります 達成
その 認識 中で 男の子と 女性。 着用者をスパイスに 外観、デザイナー 顔 は 素晴らしい と 広範な 動作 で、トップ。

Post a Comment




Captcha Image

Trackback Link
http://www.locable.biz/BlogRetrieve.aspx?BlogID=419&PostID=234305&A=Trackback
Trackbacks
Post has no trackbacks.