Blogging for Business

Most people think about a local foodie or a crazed political extremist ranting on their blog but blogs are a tremendous if not completely under-utilized tool for businesses. We create content for small businesses and here we'll share some of our more interesting findings.

Blogging for Business

Brian Ostrovsky - Tuesday, June 07, 2011

Writing a blog is a powerful marketing tool


If you're a small business owner you may be thinking, 'how can a blog benefit me?' You probably haven't seen much benefit from even having a website beyond providing a place for customers to find your phone number, business address or hours of operation.

If this sounds familar it's likely because you're viewing your website as a necessary evil and not a part of your marketing and sales toolkit. A blog, if done right, is the vibrant, active, and living piece of your website. A persistent voice that welcomes your site's visitors and helps them better understand who you are, why you're unique, and why they need to buy/call/schedule with you.

If your site is already well written and clearly articulates your businesses value proposition and helps your visitors easily move from their first exposure to your site through to a 'purchase' decision then, well-done! You're already far ahead of most small businesses and starting a blog is one of the few remaining things to maximize your web presence. On the otherhand, if your site is a smattering of text with some images and lots of moving or flashing graphics that don't convey why your business is unique with each action then you probably need to start by tightening up your website as you think about enhancing it with a blog - after all, if people can't figure out what you're about and how to get around your site they won't bother looking at your blog to learn more about you.

With the right steps, and there shouldn't be too many, your site can appropriately reflect your business and start working for you. Then you'll be free to consider extending your presence with a blog.

3 Keys to your business blog

  1. Develop a content strategy
  2. Plan your writing cycle
  3. Actually write the content

It's really that simple. A Content Strategy lays out what the blog will be about and why you're bothering - hint, it should include a major consideration of why people who come to your site would care to read it. Planning your writing cycle sets internal and external expectations around the frequency of new content appearing - say, twice per month to start. The write! After all, with 1 & 2 it's just time isn't it? Well, if you're like most small business owners then time isn't something you have too much of. Locable.biz has been created explicitly to serve small businesses who don't have the time, energy, or expertise to develop a content strategy (for their website or their blog), plan and manage the writing cycle or write the content.

If you'd like your website to be an asset that drives leads, advances customers through the purchase funnel and even stands as a tool you can use in your offline sales efforts then please contact us today to learn how we can work for you.

Comments
Peyton Manning Jersey commented on 14-Dec-2012 10:04 AM
Hi, Neat post. There's an issue with your site in web explorer, may check this? IE nonetheless is the marketplace chief and a good section of folks will miss your magnificent writing due to this problem.
clay matthews packers jersey commented on 20-Dec-2012 11:12 PM
Hello, i read your blog from time to time and i own a similar
one and i was just curious if you get a lot of spam feedback?
If so how do you prevent it, any plugin or anything
you can suggest? I get so much lately it's driving me mad so any assistance is very much appreciated.
louis vuitton handbags commented on 24-Dec-2012 12:56 PM
Greetings, There's no doubt that your blog may be having browser compatibility problems. Whenever I look at your site in Safari, it looks fine however, when opening in I.E., it's got some overlapping issues.
I simply wanted to give you a quick heads up!
Aside from that, great website!
Payday Loans commented on 26-Dec-2012 12:51 AM
Yes! Finally someone writes about pay.
Christian Louboutin Shoes commented on 26-Dec-2012 10:32 AM
With havin so much written content do you ever run
into any problems of plagorism or copyright infringement?

My blog has a lot of exclusive content I've either authored myself or outsourced but it seems a lot of it is popping it up all over the internet without my permission. Do you know any methods to help stop content from being ripped off? I'd genuinely appreciate
it.
モンクレール commented on 31-Dec-2012 09:09 AM
Woah! I'm really enjoying the template/theme of this site. It's simple, yet effective.
A lot of times it's difficult to get that "perfect balance" between user friendliness and visual appeal. I must say you have done a amazing job with this. Also, the blog loads extremely quick for me on Safari. Excellent Blog!
cheap christian louboutin men shoes commented on 09-Jan-2013 07:29 PM
An impressive share! I've just forwarded this onto a co-worker who was doing a little homework on this. And he in fact ordered me dinner simply because I found it for him... lol. So let me reword this.... Thank YOU for the meal!! But yeah, thanx for spending time to talk about this topic here on your site.
Timberland Shoes commented on 11-Jan-2013 04:06 AM
I like the helpful info you supply on your articles.
I will bookmark your weblog and test again right here frequently.

I'm slightly sure I will learn plenty of new stuff proper right here! Good luck for the next!
Women's MBT Sandals commented on 12-Jan-2013 12:04 AM
Keep this going please, great job!
Red Bottom Heels commented on 13-Jan-2013 02:28 AM
My brother recommended I might like this blog. He was totally right.

This put up truly made my day. You can not consider
simply how much time I had spent for this info!
Thank you!
アグ激安 commented on 17-Jan-2013 01:36 PM
I'll right away snatch your rss as I can not in finding your email subscription hyperlink or newsletter service. Do you've any?
Please permit me know so that I may subscribe.
Thanks.
Audrey commented on 18-Jan-2013 02:32 AM
The advice is amazingly helpful.
アグ commented on 18-Jan-2013 04:33 PM
Way cool! Some extremely valid points! I appreciate you writing
this article plus the rest of the website is also very good.
ugg commented on 18-Jan-2013 07:02 PM
I constantly emailed this webpage post page to all my friends, as if like to read it then my friends will too.
ブーツ commented on 18-Jan-2013 11:37 PM
I for all time emailed this web site post page
to all my friends, since if like to read it next my links will too.
ugg commented on 19-Jan-2013 07:56 AM
I have been surfing online more than 2 hours today, yet I never found any interesting article like yours.
It is pretty worth enough for me. In my view, if all web owners and bloggers
made good content as you did, the net will be much more useful than ever before.
アグ commented on 20-Jan-2013 05:19 AM
Wow! This blog looks just like my old one! It's on a completely different subject but it has pretty much the same page layout and design. Outstanding choice of colors!
Anonymous commented on 28-Jan-2013 05:48 AM
Thanks, I have recently been searching for info about this subject for a long time and yours is the best I have found out till now. However, what in regards to the conclusion? Are you positive about the source?
Anonymous commented on 01-Feb-2013 06:59 AM
I cling on to listening to the reports talk about getting free online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i find some?
servicii seo commented on 28-Feb-2013 11:56 PM
Wow, this piece of writing is fastidious, my
younger sister is analyzing such things, therefore I am going to let know her.

Post a Comment




Captcha Image

Trackback Link
http://www.locable.biz/BlogRetrieve.aspx?BlogID=419&PostID=234305&A=Trackback
Trackbacks
Post has no trackbacks.